In the last year or two, social media especially Facebook, YouTube and Twitter, but also blogs and lots of other platforms, have become huge.
There's lots of buzz on how you can use these to get rich.
But is that true?
The fact is that for most businesses, these are going to be marginal parts of your strategy, at best.
Put yourself in the shoes of your potential buyers, or even your happy clients. Why would they want to follow you on Twitter or revisit your Facebook page? Mostly, the answer is, they wouldn't.
Oh, I'm not saying it can't happen. It's just the idea that this will work for most businesses doesn't pass the smell test.
On the other hand, Industry forums and bulletin boards, review sites, that kind of thing, are MUCH more likely to be a source of business.
One client, who provides services at weddings, gets a substantial amount of business from brides talking her up on wedding sites like "The Knot."
Every marketing medium is worth looking at for every business. Sometimes the most surprising marketing channels can be very effective. All I'm saying, is keep your hands on your wallet until you've decided for yourself it makes sense to give it a try.
Then give it a real try, not just a lick and a promise.