Surveys take the guesswork out of marketing. Lack of solid research and surveys is the culprit behind the majority of failed or weak marketing campaigns. If you really KNOW what your target market will respond to, you can increase your sales SUBSTANTIALLY. Being certain is better than guessing. It's better than hoping. It's better than having faith. It's better than someone who thinks they know best when they don't. It's better than "business as usual."
There is no substitute for knowing what's in your prospects' heads -- their "go-buttons", their needs and wants, what they expect, what they dislike and so on, concerning your goods or services. Why be "close" to knowing when you could hit the mother lode? Close doesn't count in marketing! Not if you want people to RESPOND to your message or offer.
Not only that, but you often have to conduct good market research, including surveys, to even determine who and where your best prospective customers are, and how best to reach them.
We offer a variety of market research surveys. We can help you find your correct target markets, then survey the individuals in those markets as to their needs, wants, desires, expectations, their "go-buttons," and so on. We can help you find out WHAT to market and HOW to market it so that your target public will respond favorably.
We can also do follow-up surveys to really narrow down the results of the original survey(s) so that you can put together a very powerful, effective marketing message and marketing materials that really bite!
IMPORTANT: We can help you avoid wasting money on an idea that just isn't going to fly. Better to spend some money testing your idea than wasting a LOT of money on an idea or product that not enough people want or will accept to make it viable.
Our positioning surveys can determine the best positioning for you, your company, your products or services. We also conduct "instant impression" surveys to find out how people will react to a design, a look, a layout, and so on.
Need to find out what your customers REALLY think about your company, its products or your service? Let us survey them! We'll show your where you need to improve, what their likes and dislikes are, what message you should be giving them, and much more! Data you can USE. Not just a pretty binder that sits on a shelf somewhere gathering dust.
The surveys we do can be done several ways, depending on the type of survey and what is needed by our clients: person-to-person, via the phone, via email and internet. We can also do surveys via direct mail, publications and other methods.
Again, if you really know who your target market is and what they need, want, believe, expect or demand - you've got a potential gold mine!
So before you waste a lot of time, effort and money on marketing and promotion that doesn't work properly - if at all - let us do an independent, objective survey on your target market.
Properly conducted surveys can answer two all-important questions: 1. Who comprises my best target market? 2. What do I need to know about these individuals to get them to respond favorably (profitably) to my marketing and promotional activities?
You can't just assume these answers. You need to know what they are. Those and a bunch more. For example...
If you don't know the answers to these questions, you'd better find out what they are. Otherwise you are flying by the seat of your pants - or worse, flying blind. And that would be foolish and wasteful.
We have years of experience in conducting insightful market research and one-on-one surveys via personal contact or by phone. We can also conduct surveys over the internet. We will help you pinpoint exactly where your target market's needs and wants lie. Or anything else you want to know about them.